Opening a Redemption Store for your Client is an exciting decision! While Redemption Stores are very user-friendly, there are still some crucial questions you’ll want to discuss with your Client before you get started. Keep reading to learn more about the important questions to consider when building your Clients a cutting-edge Redemption Store.
Who, what, and why?
We’re starting with the basics! Who will be shopping in the store? Will shoppers primarily be employees or the general public? This can impact what type of Permissions and Integrations you may need to enable.
Next, what is the purpose of the store? Does your Client have a specific program in mind? If so, some of the features they need may vary, which is why it’s a great idea to speak with them about this before you begin the Store building process.
Last in this category, why do they want a store? This is the part where it is absolutely vital to let your Client talk! A good open-ended question will give you more information about what they need in their Store.
Timeframe, Budget, Look & Feel
Maybe one of the most imperative conversations you need to ask is regarding the time frame. What is your client’s timeframe? For example, when does the store need to launch and how long will it be open? In addition, discovering if it will be a temporary store or open indefinitely is helpful to get a gauge on.
Next we have another very essential piece of information. What is the budget? How much does your Client plan to invest in the store? How will you charge for the work you will do to build their store?
After determining these factors, you can move onto the look and feel of the Store. What is the look they have envisioned for the storefront? And will the Store need to have full custom branding or is it going to be lightly branded?
Functionality
Redemption Stores are all about control. And with a Redemption Store, you have the ability to create custom codes. Custom codes allow you to create a personalized code as an alternate option to the default, 16-digit numeric code that’s automatically created. This allows you to personalize the experience, make it easy to remember and share, and efficiently manage and organize redemption codes. Since there are many different types, asking your Client what type of codes they need is critical to opening a successful Redemption Store.
So the shopper has placed their order. What happens next? You can easily keep track of all of the codes in the store, as well as who they belong to. There is also transparency when it comes to viewing which codes have been redeemed for each product. Lastly, the admin will also be able to see the dates each code is added and redeemed, and the order number attached to that code.
User Experience
We all want End User Clients to have a great shopping experience. That’s why we’ve made our solutions so modern and clean! So what kind of user experience will the shoppers have?
How do you want users to move throughout the store?
Do shoppers need to have various code groups? For example, do you want each shopper who goes into the Store to have a custom experience based on what code group they are in? This controls what products each shopper can see and order.
Does the store need Permissions? Maybe certain groups of shoppers need to be limited from categories such as:
- Storefront & Admin Access
- Categories/Products
- Logos
- Payment Methods
- Addresses
- Shipping Methods
- Coupons
- Custom Data Collections
Lastly, let’s talk Manager Approval. Do managers need to approve any orders? If it’s necessary for a manager to either approve or deny orders, we can make that happen.
Products
Products are the most exciting part of any Store! What amazing products and categories will be used in your Client’s Store? It’s smart to pick the products together with your Client and determine the categories they should go in.
What about logos, artwork, and personalization? Determine how your client wants to decorate the products. BrightStores also has an incredibly talented custom Store Art Team who truly are eager to learn, be challenged, and mostly to please our Clients through extraordinary store designs.
Make sure you have enough inventory in stock! Do you need the ability to track inventory? You have the option to track store level inventory or LIVE supplier inventory. If you’re interested in Live Supplier Inventory, check out our full page of participating Suppliers here!
Integrations
Integrations allow your store to connect seamlessly to outside programs to increase efficiencies by automating processes. And lucky for you, we have a myriad of Integration for all of your Clients needs! A few of those innovative Integrations include:
- Avalara
- Sales Tax
- Shipping
- Direct Supplier
- Shopworks
- Zapier
- SSO
- Punchout
- APIs
- And More!
For a list of ALL our Integrations, check out our website.
Setting a foundation is the first step and also one of the most important aspects of building any Online Store, so having an idea of questions to ask your Client can be super helpful! While we hope to have given you some valuable insight in this blog, there are many more resources on our website such as our blog and Discovery Document! If you’re interested in downloading it for even more insight into how you can build the best Stores for all your Clients, click here. If you’re ready to get started on your own Store, contact us today!