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How to Demo a Company Store to your Client

Posted on March 31, 2023 by Erika West

So your Client wants a presentation on how they would benefit from opening an Online Store, but you don’t know where to start? Don’t panic! Whether you’re selling, building, or managing a Store for your Client, you are never alone. Our Team has your back and is here to provide you with all of the tools needed for selling your Client on a Store, including the initial presentation and we are here to help you succeed at every stage following that. 

Fine Points to Consider

The first important step to take is having a talk with your Client about the details to learn more about the type of Store and features they might need, including:

  • • Store Design
    • Customizable pages, Store Images, filters, header & footers, etc.
  • • User Experience
    • User Accounts, Permissions, Manager Order Approvals, etc.
  • • Products & Inventory
    • Store Level Inventory, LIVE Supplier Inventory, Product Images
  • • Payments, Taxes & Shipping Methods
    • Custom Payments, Credit Card, Gift Certificates, Coupons
    • Custom Sales Tax, Zip Code-based Sales Tax, Avalara Integration, etc.
    • Flat Rate Shipping, Shipping Integrations with FedEx, UPS, USPS

So why are these topics important? These discussion points will propel you into the next step in the Presentation process, which will determine which of our Demo Stores to use when demoing  Online Stores to your End User!

Discovery Document

Setting a foundation is the first step and also one of the most important aspects of building any Online Store. Discovery is a part of the Pre-Store Building process where you ask your Client questions to figure out exactly what they want and any non-negotiables for their Store. Some of the important topics to cover include what kind of setup or configuration they need, if they want a DIY Store, and much more. The information that you’re able to gather helps refine the direction you go, in order to give Clients their perfect Store. This is a valuable sales tool we created that outlines the questions you need to ask your Clients to identify the details and right solution for them when it comes to Store Type:

  • Company Stores by BrightStores
  • Pop Up Stores by OrderMyGear
  • Redemption Stores

Sales Sheets

Our Sales Sheets are specifically made with you in mind! What exactly are Sales Sheets? They are informational sheets that provide an overview of the various store solutions. You can download this synopsis of our Store systems, features, and so much more on the website. They will help you compare our various Store types, levels, and benefits. We also supply many Client friendly Sales Sheets, as well as unbranded Sales Sheets so you can easily insert your logo and contact information to send to your Clients. So what kind of Sales Sheets do we have?

  • Company Stores
  • Pop Up Stores
  • Redemption Sites
  • Integrations
  • Why Company Stores
  • Solution Security
  • And More! 

Where can you find the Sales Sheets? On our website, under Resources & Support. Or click here!

Demo stores 

Using a demo store to present to your clients is hands down the best way to show what a store can do.  And lucky for you, we’ve built a variety of neutrally branded demo stores to showcase the different store solutions and use case examples. So what types of demo stores do we have readily available? 

  • Company Stores
    •  Advanced & Basic
  • Pop Up Stores
  • Redemption Stores
  • Point Stores

If you haven’t already checked out our Demo Store examples, they are a great sales tool as well as an unbeatable way to familiarize yourself with our innovative Store Solutions. Where can you find the Demo Stores? On our website, under Resources & Support, or click here!

 

Demo Store Tips

We always recommend that you use a live store to demo our solutions!  Experiencing the look and feel of the storefront and functionality of the features first hand will help your client visualize their own store.  With that being said, you can use one of our neutrally branded demo stores or start a demo store specifically for your client. No matter what, always make sure you mention or even demonstrate these features:

  • Discuss store security
  • Demo a live store
  • Emphasize the store’s customization options
  • Show requested features
  • Walk through the ordering process
  • Talk about reports you can offer including custom reports

Other Presentation Resources 

If you’re busy prepping for an upcoming presentation to your Client but need a little bit more help, we’ve got you covered! Below are a few additional presentation resources you can use to knock your demo out of the park. 

PowerPoint Slides 

To go ahead and get things kicked off, we’ve built informational slides with the basics to help start your presentation. Click here for more information!

Image Library

Download store images you can use for your own presentations, sales sheets, and website! Click here for more information!

Solution Security Information

We maintain a highly secure environment so you can assure your clients that all information is safe. Click here for more information!

Demo Presentation Options 

DIY

We hope that we’ve covered all the valuable information necessary for you to give a confident demo to your Clients! If you feel prepared to give your Clients an Online Store Demo yourself, please don’t hesitate to take advantage of any and or all of the resources we’ve gone over, such as Sales Sheets, PowerPoint Slides, Demo Stores, and more. Good luck!

Have a member of our Team give the Demo!

We can help! If you’re not comfortable demoing our storefront yourself, we completely understand – it’s a lot of information! With the Distributor present, our Team can demonstrate the solution to your End User Client. How do you make this happen? Simply reach out to your Sales Representative!

Are you new to Online Stores and want more information on presenting to Clients? Watch our latest webinar here!

Don’t have an existing Sales Representative? 

Contact us today to get started!

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