Opening up an Online Store is exciting! And sometimes there is a lot that may go into building the perfect Store. Acknowledging and properly dealing with Client hurdles that may arise is the key to overcoming them! Keep reading to learn more about some common hurdles you or your Clients may face in the Store Building process.
The Cost of Online Stores
One of the most frequent concerns we hear about is the cost of Online Stores. Distributors and End User Clients alike may worry about the affordability. And we get it! The good news is that BrightStores believes in keeping things accessible. So what does that mean for you? Simple Stores are completely FREE to launch and only fifty cents per order! We know it sounds too good to be true, but it’s not! You can also enhance your Simple Store with Integrations and Add-On Features! Cost conscious and efficient, this type of Store platform is perfect for Pop-Up’s, Seasonal Stores, and so much more. Everyone will be raving about this simple and straightforward Store solution.

Identifying the right Store Solution for your Client
There are some key questions to ask before you dive into building your Clients Store. By discovering exactly what your Clients need in a Store prior to building it, it will save you both time. Some of these helpful questions include:
- What kind of reporting do they need?
- Do they want a heavily branded Store?
- Are they on a budget?
These are just a few of the questions addressed in our NEW Discovery Document! What’s that? Our completely revamped Discovery Document explores questions and areas of interest around Store type, the look of the Store, budget, integrations, and so much more! The information that you’re able to gather by presenting this to your Clients will help refine the direction you go in order to give Clients their perfect Store. Our Discovery Sheet and Sales Resources will be helpful in finding the perfect Store Solution! Check out all of our Sales Resources here.

Needing Sales Reps to Start and Launch their own Pop-Up Stores
Long gone are the days of sharing your Account information with multiple coworkers! With our Simple Store solution, Admins can add Sales Reps as users to the organization account for FREE. This means your Sales Reps will have access to create and manage stores, clients, items and orders. By giving your Sales Reps autonomy over their Stores, it will also give you more time to focus on things that matter!

Your Client needs Custom Store Design and Branding
So your Client has specific branding needs? No problem! Our amazing and highly talented Store Art Team can help bring your Stores to life! They take custom design requests to ensure your Stores are cohesive and beautiful. They aim to impress distributors and end user clients alike with their impressive designs.
Click here to learn more about our Store Art Team on the blog.
Click here to submit a custom Store Art Request form.

Your Client needs Advanced Features and Store Functionalities
While our Basic Company Stores are incredibly effective, sometimes you just need a little bit more. And that’s where our Advanced Company Stores come in! Our Advanced Company Store has everything that’s already included in the Basic Company Store, only better! The features that set an Advanced Company Store apart include:
- Permissions
- Account Balances & Gift Certificates
- Points
- Coupon Codes
- Inventory Management
- And More!
To learn more about everything our Advanced Company Stores have to offer, click here.
Distributor Limitations that may affect End User Clients
Sometimes the limitations may be on your end, and we are here to support you with a few important tips to deal with those limitations as best as possible! The first one being making sure there is room to warehouse a new program. It’s very important to first ensure you have the space before taking on a new Store. The next tip is to guarantee that the necessary products are currently being stocked by your preferred Supplier. This is instrumental in the success of your successful Online Store journey. Bonus tip: Check out our NEW Live Supplier Inventory feature to help with this! Read the blog here.
Your Client needs Integrations
Again, sometimes you just need a little something extra! Integrations exist to make your life easier, and lucky for you, we have all types of Integrations to make your Clients Stores perfect! From adding shipping, sales tax, supplier inventory, payment, and so many more efficient integrations – we’ve got you covered! We also offer a full suite of APIs, Single Sign On (SSO), and Punchout Integrations. If you’re interested in a full list of our Simple and Company Store integrations, click here.

The Future of the Store
Last but definitely not least, you must think about the longevity of your Store and what you may need to do in order to keep it running successfully. For example, does your Client need gift certificates in the future? What about Live Inventory? No matter what the future may hold, it’s important to ask the right questions in the very beginning of the Store Building process in order to avoid any unexpected issues in the future.
Even though you may experience obstacles in the Store building process, BrightStores is here to help you along the way! From beginning to end, our award winning Team is here to assist you in everything from Store type Consultation, building and launching your Store, Technical Support, and everything in between. The Promotional Products Industry is a tight knit community, and BrightStores is here to make your job run more smoothly with our cutting edge software.
Contact us today to get started!