Our Account Management and Sales Team is highly knowledgeable and trained on BrightStores Store Solutions. Their backgrounds and professional experience enable them to effectively advise Distributors on what may work best for their End User Clients. In this blog, Victor and Connor tell us more about the Sales Process, Distributor Resources, Store Demos, and more! Keep reading to learn more.
What is your favorite part about Account Management and Sales?
Connor: My favorite part is dealing with our clients and solutioning obstacles. Everyday is different!
Victor: Finding solutions to our client’s needs that aren’t available in other ecommerce programs is my favorite part. The tools that we have available can help our Distributors meet their clients expectations and then some.
How did you get into Account Management and Sales and how long have you been with BrightStores?
Connor: Right out of college I started my career in sales as an Inside Sales Representative. I have now been with BrightStores for a year and a half.
Victor: In the six years I’ve been working with Bright Stores about four and a half have been in Sales and Account management. The day after I graduated from college, I started working in sales.
Walk us through the Sales process on your end. From beginning to end, what does working with a client typically look like?
Connor: The first step is to actively listen to the distributor about a new potential store. Based on the information and details they provide, I recommend a specific platform that fits their needs.
Victor: It all begins with what our distributor’s clients need from the store. Most of the time, we kick it off with a Q & A or a demo session. Once we work together to find solutions for their client’s program, Bright Stores can provide additional tools for the distributor’s presentation.
What can distributors expect from you on their end?
Connor: They can expect me to provide advice and feedback on which platform best suits their needs, and also to be a liaison for pricing.
Victor: They can expect a Company Store that could work for their client. As a Company Store expert, our job is to find a program that could work for almost every use case. Our software is also being improved with new features through updates and improvements.
What can the Sales Team do to ensure stores are as successful as possible? Is there anything clients can do to make this process run more smoothly?
Connor: Sales can ensure this, to the best of our ability, by covering all realms of a Company Store and expectations. It is mainly focused around functionality, features, and pricing. Distributors need to bring as much information, details, and questions as possible to ensure a smooth process too. Lastly, time management is very important. The more proactive a distributor is, the more successful the store is. This allows time for questions between the distributor and the end user.
Victor: If it’s a distributor’s first store, I’d recommend they talk about managing stores with a colleague who has run an online store. As a software company, we don’t have the tools to physically produce the goods from a supplier and decorator. Knowing how to manage that process when orders begin to come in from the store is key to a smoothly running program. If this isn’t your first venture into Company Stores, then I recommend a Turnkey program to let us help you build the store. Our store building experts are here to guide you through the process and you have up to six hours of design time.
How can distributor resources (cut sheets, weekly demos, webinars, etc.) be helpful?
Connor: All of these are super helpful resources to gather information. My personal favorite cut sheet is our Discovery Document. This tool is a great reference when gathering information, and it can point out aspects of a store you might not think of asking.
Victor: I use all our materials for multiple presentations so they are great resources distributors and myself when presenting to distributors.
Will you present to end user clients and how does it differ from presenting or having a one on one conversation with a distributor?
Connor: We normally do not converse with the end users. However, I will present demos to end users with their distributor. It’s very different since we never converse pricing with the end user. It’s more about the storefront versus the admin of the platform!
Victor: I don’t present to end-user clients without the distributor. The few times I have, it’s because the distributor just didn’t attend the online demo. If I got an end-user client, the first thing I’d do is find a distributor they could work with that also uses Bright Sites.
Our Sales team is experienced and perceptive. They know our systems inside and out, and want you to be successful. After you and our Sales Team determine what type of store will work best for your end user client, the next step is to move you along to work with our brilliant Onboarding Team. You’ll be in great hands from start to finish – and you’ll have support even after that!
As you can see, our Account Management & Sales Team are seasoned experts. Being the problem solvers they are, Connor and Victor are enthusiastic to find you the best possible store solution for your clients. If you’re ready to take the next step and open a Store, contact us today!