You’ve decided to open a store for your client – how exciting! Store building and launching a Company or Simple Store can be incredibly rewarding for you and your clients. However, there are a few key questions and considerations to contemplate before diving in. Read on to learn more about some important factors to keep in mind!
Who Will Pay For The Store?
Determining who will be fronting the cost of your client’s store is the first major consideration you must acknowledge. Think about how much your client will realistically be spending per year on promotional products. This may help determine whether or not it is worth it for you to take the cost or if you will bill your clients instead. If you do decide to bill your client, it is important to consider your own time. Keep in mind all of your critical efforts in regards to store building, updating products, and maintaining the store. Very often, offering a store is just part of doing business.
How Will You Manage Fulfillment?
Now that you and your client have determined who will be paying for the store, the next step is to work out fulfillment! If you will be holding inventory for the store, you also must also consider who will be choosing, packing up, and shipping the inventory. To stay organized and in the know, you can show storefront inventory counts and also create low inventory alerts so that you’re always one step ahead of the game! You also must establish if your store will contain solely inventory or if custom orders will be offered. Hybrid Stores are a perfect option for those who wish to do both! The store would have inventory on hand as well as the capacity to produce custom orders. This is very common for both Company Stores and Simple Stores.
How Can You Help Your Client Use The Store?
If your client is fully invested in the solution and cares about the work you’re doing, store building and maintenance will be thorough and organized! By helping your client promote the store via built in email marketing, you will drive more traffic to the store. We think that’s a win for both parties! If ordering from your specific store is company policy, you can also help your clients use the store by offering coupons and gift certificates in Company Stores! This can be a fun way to say thank you to shoppers, especially during the Holiday Season! Client involvement is valuable, and there are many ways to ensure they feel included while also being of assistance to you and their store.
As you can tell, opening a Store comes with many crucial decisions but the results are so worth it! Being fully prepared before beginning the Store Building Process is a brilliant first step. To learn more about selling and launching online stores, check out our latest webinar on demand here.
For any other questions or concerns about our extraordinary Store Solutions, contact us today!