Identifying Client Needs
We believe there is a Store Solution for any and every client! With that being said, we have an incredibly robust platform with countless features, so identifying your clients needs is key to building the best store possible. We’ll tell you some questions we recommend asking about your clients needs prior to setting up their store.
Why do they want a store?
Is your client looking to collect jersey sizes for a sports league? Uniforms for school? Branded Company gear? Whatever they are looking for, we have the answer! However, this is the first step in identifying the best type of store for your client.
What is the store’s purpose?
The purpose of a client’s store may vary depending on what they are using it for. For example, if the store is seasonal, it will most likely be a temporary or pop up store. When clients only wish to use a store during a specific period of time for something such as meeting a fundraising goal, or distributing products for an upcoming event, our Simple Store Solutions will work perfectly. On the other hand, if your client is more interested in something such as an Ongoing Corporate Employee Store for branded apparel and uniforms then they may benefit from a more powerful Company Store!
What kind of setup and configuration do they need?
Identifying your client’s purpose for the store is the first step to determine what kind of set up they need! Both Simple Stores and Company Stores are efficient options that will give the shopper a great experience, but one may work better depending on their intentions for the store. Simple Stores are just that – simple! These stores are clean and super easy to use. Company Stores are a more complex and dynamic platform for clients with more demanding needs.
What kind of experience do they want the shopper to have?
Now that we’ve identified the difference between the two Solutions, determining the experience of the shopper is the next step! With a single page storefront, Simple Stores provide users with a straightforward shopping experience as well as checkout. When considering Company Stores, you will receive Full Promo eCommerce Sites. A Home Page, Category Pages, and Product Pages are included with this platform. Company Stores are ideal for larger programs where more permissions, add ons, and integrations are necessary.
What kind of reports or statistics does the company/organization need to keep the store running?
If your client needs their store to have Reporting capabilities, that is a huge necessity to factor in! Basic Company Stores and Advanced Company Stores have Basic Reporting, Order Management, and a Custom Report Builder! However, Catalog Sites do not have these capabilities, so when building your clients store it is exceptionally important to ask these questions to provide them with the most productive solution. To compare reporting features within various types of stores, you can check out our page comparing all of our Store Solutions.
Benefits of Building your Client a Store
The perks of building your client a store are immeasurable! Ordering efficiently is something we are strong believers in, and both our Company Store and Simple Store Platforms make collecting orders easy for you and your client. Both Solutions will ensure that your client’s branding and logo is properly used which is crucial when ordering important branded products! Building them a store is also a perfect way to enact spending control for shoppers if your client is seeking to maintain their tight budget. Lastly, here at BrightStores we have top of the line Customer and Shopper Support. Within stores, there are Account Dashboards and helpful FAQ Pages! In addition to these help yourself options, there is also an opportunity to get in contact with our amazing Support Team if further assistance is needed!
To learn more about which Store Solution is right for your client, watch our latest webinar on demand!
If you’re ready to get started, contact us here!