We are passionate about all things Simple Stores and Company Stores – and that includes helping you present and sell them smoothly and successfully to your clients. We’ve got plenty of tips for you since we demo our online store solutions all the time! Follow the advice from our experts to confidently showcase the promo platform that will take your client’s brand and operations to the next level.
Keep the purpose at the forefront
Always remember why you’re selling a solution to your client: to help manage their brand, streamline ordering, engage employees. That way you can tie aspects of your presentation back to how the solution will help them reach their goals. If you haven’t analyzed your client’s intentions yet, our Discovery document can help you extract the root of why your client wants and need a store.
Demo a live store
We always recommend that you use a live store to demo the solution. Choose from one of our neutrally branded stores or start a demo store specifically for your client. Experiencing the look and feel of the storefront and functionality of the features first hand will help your client visualize their own store. Demo stores also make a great impact during virtual sales meetings, which PPAI notes will be continuing.
Discuss store security
Security is of high importance at BrightStores at all times. We always keep our security planning and policies up-to-date, enlisting trusted, top-of-the-line security partners. We are PCI DSS Compliant and utilize the Google Cloud Platform to keep you and your client’s information safe and secure. Refer to our Solution Security page for more information. In addition, you can download and send a client-friendly PDF.
Emphasize the store’s customization options
Point out that the store’s customization capabilities increase as you go up in levels with our Company Stores (Catalog > Basic > Advanced) or add Advanced Design Feature or Advanced Cart Feature sets to our Simple Stores. The differentiated options span the storefront design, product, payment, shipping options, and more. Whether your client needs a high, medium, or low degree of customization, there is a solution that fits.
Show requested features
Have your clients expressed a desire for permissions or virtual logos? Demonstrate the features that you think will appeal to them. Focusing on “what’s in it for them” and their company is key during sales meetings. Make sure to consider showing these major points of interest:
- Responsive Design: Adjust the size of your web browser to demonstrate.
- User Accounts: If you are showing a Company Store, login as different users to show user information and permissions if applicable.
- Category Pages: Let them know category options are customizable and unlimited.
- Virtual Logos: Highlight logo functionality by selecting a logo and rolling over the product image.
- Product Options & Live Inventory: Select product colors and sizes to show live inventory tracking and order summary.
- Retail Functionality: Showcase product reviews, recently viewed products, and related products.
- Checkout Process: Go through the checkout process to show them the different payment options, address books, shipping methods, and custom data collection options.
- Order Confirmation Page: Show them the link to review the order and suggestive selling options.
Talk about the reports you can offer
Share the data that you can export and send to your client regularly: from Basic Reporting (sales, inventory, products, accounts) to Order Management (order statuses, product details, history, payments, tracking numbers, shipping confirmation, emails) to Custom Reports (drag and drop over 60 fields).
Tap into Distributor Sales Tools for marketing materials
Take advantage of these sales tools for your presentation or as leave-behinds, which can help bring your ideas to life.
- Sales Sheets
- Presentation Tips
- PowerPoint Presentation
- Live Demo Stores & Program Examples
Continue to sharpen your sales presentation skills
PPAI’s news hub regularly provides great tips on refining your sales and presentation skills. For example, check out these seven confidence-boosting tips before your next sales meeting. No matter how simple they may seem, practicing out loud, sleeping on it, being flexible, and not aiming for precision can really make a difference. Now, go try them out!