Product virtualization and personalization is an increasingly popular eCommerce trend. The need to display artwork has always been present in the Promotional Products industry, but now we are taking it to a new level by elevating its ease of use for both managing the store and shopping the store.
Product virtualization displays the shopper’s customization choices in real-time. Embracing trends like this helps you and your clients remain competitive and successful – not to mention there’s several direct benefits to you.
This new feature allows you to easily place artwork and logos on product images so a shopper can see a preview of how their product will look directly on the storefront. And guess what? It is included in ALL Simple Stores!
Product Virtualization’s Clear-Cut Advantages:
Product virtualization saves you or your designer a countless amount of time from having to photoshop your logo or multiple logos onto each product variation (e.g. color) and upload to your store. Instead, you get to take the fast lane to provide these product personalization features. Set up your product virtualization confidently in the Admin Editor. Our Virtual Designer allows you to easily resize and position logos/artwork and text onto products with precision. The interface gives you a clear view of how the product will look on the storefront – and in the hands of shoppers.
Your Virtual Designer toolbox includes:
- Image Zoom
- Grid & Snap to Grid
- Image Rotation
- Vertical & Horizontal Alignment
Virtualization is optimal for clients with multiple business units or/or logo variations. Shoppers simply select the appropriate logo from a dropdown. You can also upload miscellaneous artwork files, so the possibilities are numerous. You can even allow shoppers to upload their own artwork – or not! Right on the storefront, they will see a preview of their logo selection on the product. Seeing the end-result of a customized product prior to hitting “Purchase” increases customer satisfaction since the product feels more tangible, thus, raising levels of gratification.
Storefront shopping options:
Artwork Boxes – Set a dynamic logo that changes based on what the shopper selects from the dropdown
Artwork Upload – Allow shoppers to upload and select their own artwork from the storefront
Text & Artwork Objects – Set a preset logo/artwork or text that the shopper cannot change
Controls brand consistency
Our Virtual Designer allows you to maintain brand guidelines and logo consistency in a snap. Manage the image options, size and positioning across all products and variations. You simply set the orientation for each angle of the product image. As a result, all text and artwork will appear the same for each image within a product based on the image’s orientation. Visual consistency is important for building brand awareness and recognition. It helps unify your clients’ employees and supports all other marketing and company culture development efforts.
If you missed our Product Virtualization webinar, you can watch on-demand as we walk you through how you set it up from the Admin, as well as showcase the shopping experience from the storefront.
For more in-depth help and step-by-step instructions, refer to our Support Suite Product Virtualization article.
Also related, we launched new Team Sales features included in your Simple Stores to capture player names and numbers from shoppers right from the storefront with real-time display!