Episode 22: Pulling It All Together To Create A Product Page That Sells
#AskAnExpert E22: Pulling It All Together To Create A Product Page That Sells
We spent the last few episodes going over different aspects of building a product page. This week we combine what we've learned and build a product page together.
Posted by BrightStores on Friday, August 3, 2018
Ready to build your first product page but don’t know where to start? We’ve broken the process down into a few easy to follow steps.
Step 1: Gather Product Images
The two most common sources for product images are supplier websites or an in-house photo shoot. Supplier websites typically have a plethora of images available. The only downfall is that typically these images already showcase a random logo, so if your clients are wanting shoppers to be able to hover over a logo to see what it would look like on the item, this option might not be your best bet. Regardless of where you get your images, you’ll want to make sure that each image:
- – Has a Consistent Layout/View
- – Is High Quality
- – Showcases Logo or Personalization Locations
- – Shows Off Key Features
- – Are Setup for Side By Side Images Groups & Virtual Samples
Step 2: Write the Product Description
Don’t just list out features, engage shoppers by writing relevant content. You can do this is by describing how the item will improve everyday life or solve a specific pain point. As a rule of thumb, once you are done writing, go back through and make sure you have more verbs than adjectives.
Step 3: Fill in the Details
The last step is to gather all the information you will need to complete the product profile like price, vendor, weight, and more. Once you have that information compiled you are ready to open the page builder and start creating your first product page!
Want even more information? Checkout our blog, 3 Steps to Creating a Product Page That Sells.
Episode 23: Types of Online Promo Stores
Online Promo Stores, you’ve probably heard the term before when talking with an industry colleague or from a client but what are they? At the most basic level, it’s a store where your client can sell their branded merchandise internally to employees or externally to the public.
The most flexible solution is a Company Store. They have been around for decades and help you create a personalized ordering experience for your client. These stores include robust features like Permissions, Logo Management, Virtual Logo Technology, Personalization, and Manager Order Approval. Besides Company Stores, there are several other online Promo Stores available in our industry.
If your client needs to launch a store in less than 24 hours and is only requiring a handful of products, a Simple Store might be the perfect solution. These stores allow users to select a product and checkout. It’s essentially a stripped down version of a Company Store, giving you all the necessary features without the bells and whistles.
Under the Simple Store umbrella you’ll find Redemption Stores. These stores are unique because they require users to enter a special code to redeem their item. Meaning when shoppers log into the store, they see a field where you can input a code as opposed to normal storefront filled with products. We often see Redemption Stores being used for loyalty or reward programs.
There are plenty of solutions out there that can help streamline the ordering process for your clients but it’s important to choose the best option based on their needs. If you are struggling to figure out which solution is best for your client, feel free to reach out to our team at email@example.com or use this Road Map to find the perfect store!
Learn More about Company Stores – Blog
Learn More about Simple Stores – Blog
Learn More about Redemption Stores – Blog
Find Out What Store is Best For Your Client – Blog -or- Infographic
Episode 24: A Case Study in Simple Stores
Let’s face it, there are a million and one solutions out there promising to solve our problems or make our everyday life easier but because we are constantly inundated with promises, it can be hard to know if a product or service is actually worth the investment. Many of us have come to rely on colleagues, friends, and industry leaders for recommendations because we want to hear the experience from someone we trust and faces the same pain points we do.
One of the most common questions we are asked during one-on-one conversations is how other distributors are using our stores? We love this question for a few reasons. First, our stores speak for themselves when someone actually takes the time to learn the system and use it to it’s full potential. Secondly, seeing how other distributors use the store helps you better gauge if the solution is a good fit for both you and your client. Lastly, it’s a question we would ask ourselves when going through the purchasing process.
This past year we launched Simple Stores, which are our single page order solution that you can set up in less than an hour. They are great for clients that need a temporary store or only have a handful of products. After the launch, we watched the success our clients had and decided it would be a good idea to share some of these. You can read the full case study here.
Have a success you’d like to share? We’re happy to help share your success with others. We’ll even do writing, so all you have to do is sit back with a cold one and approve the final version before publishing. Simply reach out to our marketing team at firstname.lastname@example.org to get started!
Episode 25: Company Store Qualifying Clues
Sometimes it’s obvious that a client would benefit from a Company Store. Other times, not so much. If you are on the fence about whether or not a Company Store would be a good fit for your client, the number one qualifying clue you should be listening for is, “I want an easier way to order from you.”
Obviously it’s always good to dig deeper and clarify exactly what they have in mind. Some clients like to do their own legwork. They are the very rare breed that will scroll through 20 pages of polos to find the right one. If this is your client, they may be looking for more of an eCommerce/distributor website.
Most likely, this is not the case, and what your client is actually telling you is, “Hey, I love working with you. You’re expertise in finding the perfect product, no matter the project, is unsurpassed. We love your marketing expertise, creativity, and out-of-the-box thinking. However, our team is busy and constantly on the go. Is there a more streamlined way I can order the products we get on a semi frequent basis?”
Heck yes there is!
Next time you speak with a client, listen closely to see if they mention any pain points about the ordering process, because unless that client loves sending emails and faxes, most likely they will benefit from an online store.
Interested in learning what other qualifying clues you should be looking for? Read our recap for our Qualifying & Selling Company Stores webinar or watch it on demand!