June AAE Recap

Episode 13 – Presentation Tips, Part 1

Episode Recap

Before you demo a Company Store to your client, you’ll first want to sit down and walk your client through the Discovery Document. This worksheet helps you gain a solid understanding of what your client is looking for in a store. Once you and your client have finished, you should be able to determine what type of store and features will offer the best solution to the issues or hurdles they may be facing during the ordering process. This process also helps identify who the shoppers will be and how involved the client will be in promoting the store internally.

To download the Discovery Document, click here.

Episode 14 – Presentation Tips, Part 2

Episode Recap

Now that you’ve sat down and walked through the Discovery Document with your client, the next step is to gather helpful marketing materials like product sales sheets. Don’t have time to sit down and create brand new content for every sales meeting? We figured that might be the case which is why we put together a plethora of sales tools just for you found on our website under the Resources tab. Just click on Distributor Sales Tools, fill out the form, and download whatever materials you or your client may need. All of the documents are client friendly and void of branding so you can quickly add your company logo and contact information.

You’ll also want to decide whether you wish to use one of our neutrally branded demo stores or invest in a custom demo store that showcases your client’s branding. All of our demo stores are easy to navigate and highlight BrightStores features, however, if you think your client might have a hard time imaging what the store will look like using their company’s brand guidelines, we suggest investing in a custom demo store. If you are interested in learning more about our custom demo stores, give us a call or send us an email at marketing@brightstores.com.

Episode 15 – Presentation Tips, Part 3

Episode Recap

You’ve walked through the Discovery Document, gathered sales sheets, and selected the store you are going to use to demo to your client. Now, it’s time to put everything you’ve learned in the last two videos together. You know what solution your client wants, who the shoppers will be, and what features and functionality they will require. Now what?

If you only remember one thing while presenting to your client, it’s this, show off the features! For example, if your client hinted during the Discovery that they would require one or two products to be inventoried, enable live inventory and show your client how real-time inventory numbers appear on product pages or how admins can get notified when stock is getting low. Personalizing the demo to their needs will bring everything full circle, and help your client understand how a Company Store will provide a solution to some of the ordering hurdles they are currently facing.

Episode 16 – Introduction to Simple Stores

Episode Recap

You’ve heard about Company Stores but what are Simple Stores and how do they work?

Simple Stores are single page online stores and allow shoppers to select items and checkout using either a custom payment method or credit card. While they may not have all the bells and whistles of a full-fledged Company Store, this straightforward solution can be launched in less than 24 hours and comes with no monthly hosting fees.

If you are interested in seeing a Simple Store live in action, Lucy and Victor hold demos every Wednesday at 11 AM MST. If you are interested in attending, click here.

Episode 17 – 4 Ways Your Client Can Use a Simple Store This Summer

Episode Recap

Simple Stores are great for a variety of solutions but one of the most common ways to use them is for seasonal or temporary stores. With summer in full swing and back to school season fast approaching, we wanted to share four ways your client can use a Simple Store this summer.

Idea 1: Summer Camps

Include a link to the store in the Camper Registration form so parents can choose their campers t-shirt size during registration. This also prevents camps from needing to place large bulk orders.

Idea 2: Summer Interns 

Instead of giving temporary summer interns access to your full-fledged Company Store, set up a Simple Store to let each intern order their branded polo and other required gear.

Idea 3: 5Ks, Adventure Runs, & Marathons 

Have participants order their branded gear before the event so they can wear it the day of the race!

Idea 4: Donation Bins 

Replace those bulky donation bins with a Simple Store so the community can donate school supplies to kids in need directly from their phone.

Next Steps

These four ideas are just the tip of the iceberg when it comes to how you and your clients can utilize a Simple Store. If you have an idea in mind and are ready to get started, contact our team by clicking here and we’ll be in touch with next steps!


This post was written by Megan Reberry