Company Store Levels: Because One Size Doesn’t Fit All

We have a big announcement to make! We recently rolled out a Bright Sites system update to include a Basic Company Store. The addition of a Basic Company Store means Bright Sites officially has Company Store levels – a Catalog Site, a Basic Store, and an Advanced Store. Not only did we add a basic store, but we also included a brand-new dashboard which clearly lays out the features included in each store level so you can easily setup your store, turn features on and off, and upgrade to the next level.

New Bright Sites Dashboard

Why store levels?

Bright Sites was originally built as a modern and advanced all-in-one Company Store platform. To continually grow the system, we added features to help manage your client’s more complex and advanced Company Store programs.  Along the way, we received feedback from distributors about needing a more simplified and cost-effective store for clients who don’t need all the bells and whistles of a complex program. We separated the more advanced features and created a store that would accommodate end users on a basic level and get their stores online at a lower cost.

What’s the difference between the store levels?

From the storefront, you probably wouldn’t notice a huge difference – catalog sites, basic stores, and advanced stores are all optimized for every device with modern storefronts, neatly organized category pages with filtering navigation, and beautiful product pages to show off logos and product options with virtualization.

The true differences of each level can be found in the functionality:

Catalog Sites do not have shopping cart or checkout capabilities. Shoppers can add products to a wishlist, request samples, and request quotes. All requests will come directly to your inbox along with the user’s info so you can follow up directly. To put it simply, catalog sites display products online.

Basic Stores have the shopping cart and checkout functionality for a standard eCommerce experience.  You can setup custom payment methods and custom tax rates for calculations. You can also use product dimensions to estimate shipping calculations, and you have access to manage store orders and run reports. Basic Stores also have various add-ons available to enhance your store, you only what you need.

Advanced Stores include features for more complex store functions.  Permission technology is included to seamlessly manage what users are allowed to do in the store. You can track inventory in the store, streamline checkout by hiding unnecessary fields to create a one-click checkout experience, utilize more payment methods such as account balances, points, gift certificates, and coupons. And, you can create custom reports.

These are just the biggest differences between the store levels – you can checkout a complete feature comparison breakdown on our website to help you decide which would be best for your client.

How to get started?

Start off on our website! It’s been completely updated to help educate you more on the store levels. We also created new demo stores for each level. FYI, these stores are neutrally branded so you can share with your clients to help them visualize how their store can look and function. If you’re ready, set up a one-on-one demo and chat with our team about launching your next store program.

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This post was written by Lucy Taylor