Another year of an excellent PPAI Expo! Every year, we look forward to meeting face-to-face all of the wonderful people we work with every day online and on the phone. This year, we had an exceptionally successful tradeshow. We started the week off with a technology session, followed by three full days of demos and meetings during the Expo.
BrightStores founder and president, Dan Halama, led the technology session: How Mobile Friendly Stores are Changing the Landscape of Selling Promotional Products. In this session, cell phone use was not only accepted, but widely encouraged as Dan focused on how mobile technology is impacting our day-to-day lives, including the way we sell promotional products. Attendees learned how B2B buyers are influenced by mobile technology, why it is important for distributors to have responsive designed Company Stores, implementation tips for mobile-friendly Company Stores, and what the future holds for our industry as we continue to sell products online. In case you missed it, you can browse through the slides below!