4 Tips for Updating Your Company Store for the New Year

As we move into the final weeks of 2015, it’s a great time to go through your Company Stores and make sure they are updated and ready to go for the New Year. Below is a quick checklist to make sure your current stores are in good shape for 2016.

Mark your calendar to take advantage of seasonal opportunities: Get ahead of the sales game by mapping out potential seasonal selling opportunities that your client might have for the upcoming year. Make a plan to update the store with the right promotional products and messaging that your client might need throughout the year. For example, make a plan to update the store with the spring and summer gear before you client needs them.  If you or your client wants to offer seasonal discounts and promotions, get a head start on thinking about how you can use coupon codes to offer those discounts. Strategizing to make improvements to your store(s) throughout the year is always a good idea!

Update the homepage image: If you haven’t updated your store in a while, the beginning of the year is a good time to make some changes. A complete design overhaul isn’t always necessary (although, we can help you with that if you want!), even just making a swap to the homepage image can do wonders to update the look and feel of the store. If the store is stagnant and stale, people will stop coming. By taking the time to keep it fresh, they’ll want to continue to stop by to see what is new and will want shop in your often.

Refresh images throughout the store and update the product information: The beginning of the year is also a good time to make sure your product images are not outdated and are cohesive with the branding of the store. While you are taking a look at your images, make sure your pricing is just right and you are making any necessary adjustments to the product options to help you stay current and competitive.

Add the latest product trends: With the PPAI Expo just around the corner, you’ll get some great inspiration for the latest and greatest promotional product trends. Staying enthusiastic about the latest product trends and bringing something new to your clients is a great way to boost your sales in the coming year. Put those products in your store and showcase them! Your clients will be excited and they’ll keep coming back to you for creative inspiration for their marketing campaigns.

Make sure your store looks good and is ready take on a New Year to continue to take orders for you.


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This post was written by Lucy Taylor