In my opinion it is CRITICAL, super important and often overlooked.
Why? Because it is your first impression.
Never before has the world been able to connect across the globe and interact so easily. Think about the last time you needed to know something, anything — chances are you went to look it up online. The Internet has completely changed the way we live and how we gather information. Not only is it now our primary source of information, but it has revolutionized the way businesses operate and communicate with customers. Websites and the online tools that promote them should be the focal point of all advertising and marketing for all businesses, big or small. Here’s why:
Why? Because people are online. If you’re looking for an audience, more customers, or people to influence, the web is where your business needs to be. With over 78% of adult Americans using the Internet and an astounding 2.2 billion people online worldwide, it’s no surprise that small businesses with websites experience an average of 39% greater revenue per year than those without websites, according to the Small Business Administration.
Why? Because it tells us who you are. Are you creative? Are you organized? Do you work hard? Do you care about your image? Your website is a direct reflection of you and your business. Think about it this way, which one of these sushi restaurants would you choose to do business with?
You will find me at Rick Moonen’s in January at the PPAI Expo. Take a look at your website; freshen it up or get a new one. It’s important!
Dan Halama, President & Founder